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A PREFACE TO MARKETING MANAGEMENT
Date Listed 14-Apr-12
Price $25.00
Address North York, ON M3H 1T2, Canada
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A PREFACE TO MARKETING MANAGEMENT
Author: J. Paul Peter & James H. Donnelly, Jr.
Publisher: McGraw-Hill Higher Education; 2006
Binding: Softcover
ISBN: 007296216x
Condition: Very good, contents are clean and unmarked
Price: $25.00
 
Preface to Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
 
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I live in the Bathurst and Wilson area.  If you’re interested in purchasing this item please call me at 416-781-6817 to make arrangements for pick-up or to meet somewhere.
 
For your safety, and mine, when you pick this item up you call me when you're in front of the building and I bring your item down to you.  You don't even have to get out of your car!

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